Jun 7, 2018

How Location Redefines the Customer Journey

In today’s digital age, the customer journey is typically considered to be the path to purchase that consumers take online. Their digital footprints, however, don’t tell the whole story of who they are and what they care about. While brands have tons of data around how consumers interact with them directly both physically and digitally, they don’t have a great grasp on where else they go and what else they care about.

Apr 19, 2018

How To Use Location Intelligence and Foot Traffic Analysis for Retail Site Selection

It is all about location, location, location and deciding where to place your next brick and mortar store is no different. With so many conditions to evaluate when deciding on a new store location, it’s critical you do all your research first. Seasonality trends, zoning restrictions, demographics and competitors’ locations are just some of the conditions that you need to analyze.

Mar 8, 2018

The Nuts and Bolts of Location Intelligence

From improving mobile advertising efficiency to providing robust market analytics, we've seen location data transform marketing and business development. And it’s not the data points themselves, but the relationship between them where we've seen people get the most value.

Feb 7, 2018

Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game

Super Bowl LII between the Patriots and Eagles took place this past Sunday at U.S Bank Stadium in chilly Minneapolis, Minnesota. It was an upsetting outcome for our Boston office, but both teams played phenomenal football and it was entertaining to say the least. Since Skyhook has an office in both Boston and Philadelphia, we decided to make a friendly bet on the game. Needless to say, the Boston office now owes the Wayne, PA office bottomless New England Clam Chowder, which will be served by our head of HR while he wears a Nick Foles jersey.

Jan 24, 2018

Women’s Marches 2018: Washington D.C and Los Angeles Brand Preferences and Behaviors

Thousands of people gathered for the 2018 Women’s Marches, which occurred in major cities across the United States and around the world this past Saturday, January 20th. This marks the second year in a row that this event has taken place. The event brings people together to recognize and advocate for women’s and LGBTQ rights and equality, healthcare reform, and to stand up to sexual abuse and assault. This year’s event focused heavily on the latter as a result of the start of the #MeToo campaign in the fall of 2017.

Jan 4, 2018

A Year in Review: Skyhook's Best Blogs of 2017

2017 was a busy year for Skyhook and 2018 looks even brighter. Highlights of the past year include launching our new data offering Geospatial Insights, releasing OpenTide and hitting many DevOps milestones, just to name a few.

Dec 20, 2017

Prediction Roundup for 2018: Location, IoT and Big Data

The technology ecosystem grew immensely in 2017 and we’re expecting even bigger things in 2018. Based on the predictions below we have a few ideas on what the next year has in store for the Internet of Things, Location and Big Data.

Dec 12, 2017

4 Ways Location Intelligence Can Help Financial Services

As the big data boom has gained traction in recent years, location intelligence has grown in importance as more organizations look to benefit from the insights that location data provides. This is especially true in the Financial Services industry as they look for new ways to gain a competitive advantage. According to a recent Carto report, 78% of C-level and management respondents said there was a strong likelihood they would invest in Location Intelligence within the next year.

Nov 27, 2017

Black Friday Foot Traffic Analysis: How Major Retailers Performed

Black Friday 2017 has come and gone and although predictions pointed to this year being all about digital sales, some brick and mortar stores ended up thriving and people still line up to get the best deals available.